Rosenblum, Pnina

(1954- )

   A former model and millionaire owner of her own line of cosmetics. She led her own political party, the Tnufa Party, into the May 1999 Knesset election for the 15th Knesset. The Tnufa Party did not win a Knesset seat, failing to meet the threshold by a few thousand votes. Rosenblum had no stance on the issues of the peace process; her party platform was instead based on women's rights and social reform. Although nominated to the Likud Party slate of candidates for the election to the 16th Knesset in 2003, her placement on the list was not high enough to secure her a Knesset seat. However, she moved up on the Likud list when Tzachi Hanegbi quit the party and joined Ariel Sharon's new centrist party, Kadima. Rosenblum was sworn in as a member of the 16th Knesset on 14 December 2005. She announced her retirement from party politics during the campaign leading up to the election of the 17th Knesset in 2006.